Using the cameras on mobile devices to provide a real world environment, combined with computer-generated elements, make for a whole new gaming experience.
Waiting for the bus has never been more fun.
BBC reporter Dam Simmons presents a short video on how the gaming industry is taking full advantage of this cutting-edge technology. And it won't belong before it hits the streets.
Augmented reality - the ability to overlay digital information on the real world - is increasingly finding its way into different aspects of our lives.
Mobile phone applications are already in use to find the nearest restaurants, shops and underground stations.
And the technology is also starting to enter the world of gaming.
Developers are now exploring its potential for a new genre of entertainment, and to create applications that seamlessly integrate our real and virtual identities.
Augmented Reality on Wikipedia
